Tite Eyewear is set to make a splash at the PGA Show with its groundbreaking performance lens technology, designed specifically for golfers. With a focus on enhancing the game, Tite's innovative approach promises to revolutionize how players perceive and interact with their surroundings on the course. Developed with input from elite players and Tour Caddies, Tite's patent-pending lens technology is tailored to reveal every contour, break, and subtle detail of the course, providing an unparalleled advantage. The brand's debut collection features Tite's proprietary lens in three distinct offerings across five frame models, available for experience at the PGA Show Demo Day and booth 3802. Scott MacGuffie, founder and president of Tite Eyewear, emphasizes the brand's mission to break the mold of traditional sunglasses for golfers, offering precision tools that sharpen perception, decision-making, and shot execution. MacGuffie highlights the real-world, course-tested performance advantage of Tite's ultralight comfort frames, designed to meet the demanding needs of golfers. At the heart of Tite Eyewear's collection lies its patent-pending lens technology, finely tuned for the golf course. These lenses filter precise wavelengths of visible light at a molecular level, controlling and reducing visual noise to enhance contrast, clarity, and depth perception. They amplify the green spectrum, revealing subtle contours and breaks, and provide superior 415 UVA/UVB protection. Extensive research led Tite to understand the limitations of other 'golf-specific lenses', prompting the development of their own specialized lenses. Unlike traditional sunglasses, Tite's lenses harness light, allowing more of the right wavelengths to enter the eyes, thus providing more visual information on the course while preserving natural colors and surface details. Tite offers three performance lens options: Pro Golf Lens, Core Golf Lens, and Photochromic Lens. The Pro Golf Lens maximizes visual information, preserves natural color and surface detail, enhances contrast, depth perception, and green-reading accuracy. The Core Golf Lens features a blue mirror coating to soften bright sunlight, offering high-definition greens, contrast, clarity, and depth perception. The Photochromic Lens adapts to changing light conditions, adjusting its tint from light to dark based on sunlight intensity (15-35% Visible Light Transmission), and is optimized for green enhancement, clarity, and depth. Tite Eyewear's collection comprises five key models: TITE 01, TITE 02, TITE 03, TITE 04, and TITE 05. These models offer an open field of view, feather-light comfort, no-slip contact points, and UV415 protection for long-term eye health. The proprietary TITE-TILT™ fit adjustment system ensures lenses remain optically centered during swings and putts. The full collection is available for purchase online and at retail stores starting in February, offering golfers an opportunity to experience the brand's cutting-edge technology firsthand. Tite Eyewear is committed to enhancing the game of golf with performance eyewear engineered exclusively for golfers, providing an unfair edge that others can't match. For more information, visit TiteEyewear.com.
